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The Right Tools
How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your...
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The Marketing “Personal Trainer”
How many of you would say that you are self-motivated? Hopefully the answer you say aloud to others is the same as the one you are thinking. Working as a small business owner, or for a small business,...
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Marketing: A Scary Word?
While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.” She elaborated by saying that marketing seemed too...
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A Team of One
I really love hearing feedback. It not only tells me that people are listening, but they are also applying the information I share to their business. Just the other day I received some very valuable...
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The Marketing Ecosystem
Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel....
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Avoiding External Validation
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were...
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Authenticity
I recently gave a presentation to a large group of professionals. It had been a year since my last presentation to the same group of people, so I knew that I needed to spruce it up a bit – make it...
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Beware of Shiny Objects
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that...
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Out-&-Out Marketing Forum
We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table. If you happen to be in Human...
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The Ultimate Post
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach...
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What is Content Marketing?
Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one...
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Keep it Simple
Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s...
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Keep it Disciplined
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans...
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Keep it Relevant
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate...
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The Top 5 Fun and Useful Apps Right Now!
You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also...
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Listen Before You Speak
One of the challenges many people face in relationships is truly listening to our partners. The brain listens to people at a rate of 125-250 words per minute, but thinks at 1,000-3,000 words per...
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Keeping Those Embers HOT!
Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep...
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Understanding Basic Design & Printing Terms
As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising...
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Thanking Clients for a Wonderful Year
One of the most quoted lines from the holiday classic It’s a Wonderful Life comes at the end of the film, in a book inscription from Clarence the Angel to George Bailey: “No man in a failure who has...
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Fire, Ready, Aim!
Dimalanta Design Group | Cincinnati, OH Attention to detail, high standards and a commitment to quality can be great professional assets that contribute to success. Sometimes, however, those same...
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